Postrehy a rady ohledne investovani do nemovitosti

Chystal jsem se koupit nejake knizky na Amazonu o kdyz jsem si procital recenzi na jednu z nich tak jsem narazil na nasledujici rady. Mimochodem to recenzi napsal John T. Reed. Je to jeden z velmi mala lidi, ktery vam pomuze orientovat se v tom jake knihy ohledne investovani v realitach jsouspise “bullshit” a jake davaji smysl.Ty jeho recenze najdete v sekci Real Estate Guru Ratings.

Tohle jsou radyz knihy Maverick Real Estate Investing + nejake komentare od John T. Reeda(sorry, ale je to v anglictine, ktere nejdou uplne presne prelozit). Takze mala lekce anglictiny… Jsou to dobre postrehy, ktere stoji za to precist.

‘¢Sometimes patience and persistence are great virtues in getting good deals; other times, speed is.
‘¢The bigger the deal, the more people you have to get to agree and the more time it takes to do that.
‘¢You ought to have some overriding strategy and discipline to stick to it, not just wander around like a dog sniffing every property and buying on impulse.
‘¢The more you know about the property and its sellers the better.
‘¢Take steps to reduce risk like using partners instead of lenders. The book quotes Trump as saying, “Protect the downside and the upside will take care of itself.’� I disagree with all such, “If you err, err on the side of’¦’� shibboleths. The correct advice is, “Don’t err.’� Trump’s advice presumes general increases in property net incomes and values. Sometimes, it does not work out that way. You need to play both “offense’� (increase income and sale price) and “defense’� (minimize expenses and risks). Switching from debt to equity reduces default risk, but increases partner dispute risk. No free lunch.
‘¢Get the fast buck, not the last buck. Don’t negotiate so hard that you alienate people you are likely to encounter again in future deals.
‘¢It is generally best to do your own negotiating.
‘¢Successful investors are not motivated by money. They are past that. They do deals because they are good at them and enjoy them.
‘¢Take advantage of unexpected targets of opportunity.
‘¢ The down part of the cycle can kill you financially. Protect yourself.
‘¢Be a contrarian. Easier said than done. To do so, you need to get capital when capital is hard to get. And you need the raw courage to go in when thousands of “refugees’� are streaming out in the opposite direction.
‘¢Have objective criteria as to when to get into the market and when to get out.
‘¢Corporations do stupid stuff like giving a great deal if you close by the end of a quarter or fiscal year.
‘¢Sometimes, you get a property by coming in second in the bidding, but being the only bidder of the top two who can actually close.
‘¢ Partnerships are needed to do some deals. I add, don’t do those deals.
‘¢When you do partnerships, make sure everyone involved in decisions has equal amounts of their own money in the deal.
‘¢One viable strategy is to buy poorly managed properties cheap then increase their values by managing them correctly.
‘¢When investing in an area with an inferiority complex (e.g., Canada, Fort Worth), have a local partner.
‘¢Have multiple exit strategies. Sounds good. What does it mean? The way I heard it is that competent investors are already thinking about how they are going to get out of a property when they are acquiring it. One example would be to avoid land or some income property because they almost always requires the seller to take back a loan to sell.
‘¢Know your property type better than anyone else and have only partners who respect your expertise and rely on your recommendations.
‘¢ A good reputation is an extremely useful investment tool.
‘¢ Buying a property for less than market value is a good deal. All other factors like location, pride of ownership construction quality and so forth are beside the point.
‘¢You can improve a location, but that is tricky and difficult.
‘¢It is better for the seller to be distressed than building or location.

Par dalsich veci na ktere jsem narazil alibi se me:

Samuel Zell did share his recipe for success: first understand that everything boils down to supply and demand constraints, then get on the ground and meet people, make mistakes and do not stop until you find opportunities where your dollar is worth the most.

Pak jsem jste tady narazil na tento citat:

An expert is a person who has made all the mistakes that can be made in a very narrow field.” – Niels Bohr

I velke firmy zacinaji investovat do nakupovani linku

Nakupovani linku ma porad pridech “sedive zony SEO”. Neni to brano jako uplne idealni technika jako ziskat linky. Za idelani je povazovano ziskat neplacene a nevyzadane linky diky tomu, ze mate kvalitni obsah.

Pred par dny si na mem Small Business Blogu koupila firma INTUIT hned tri linky najednou. Transakce probehla pres text-link-ads.com, takze automaticky a bez meho pricineni. Linky uvidite v levem sloupci (income taxes, eFile, Online tax preparation). Nebojte se na ne kliknout a podivat se na cilovou stranku:-) Ja za klik nic nedostanu, ale zadavatel bude mit radost, ze mu nekdo pres ten link prisel.

Je tady ale par zajimavosti:

1. Firma Intuit je obrovska firma. Je to asi nejvetsi vyvojar software na ucetnictvi a dane. Jejich homepage ma Google Page Rank 8. Verim, ze toho dosahli naprosto prirozenym zpusobem a ze linky zacinaji nakupovat az nyni. Proc? Vidim v tom tu americkou agresivitu v businessu. Vyzkouset vse co se da a snazit se dosahnout vetsich prodeju vyuzitim vsech moznosti. Nebo jim vadi, ze na nektera klicova slova jsou v Google na tretim miste misto na prvnim. Ale kdyz takto zacnou velke firmy soutezit a nakupovat linky s jejich velkymi rozpocty tak jsem zvedavy co to udela s trhem prodeje linku.

2. Koupili si hned 3 linky smerujici na velmi podobne landing stranky. V podstate, jakoby testovali co bude fungovat nejlepe a rozhodli se udelat 3 podobne stranky, ktere optimalizuji pro SEO.

3. Ja prodavam maximum 10 linku na strance. Na teto strance jsem mel jiz 9 linku obsazenych, ale text-link-ads.com jim prodala 3 linky, takze to ted ukazuje 12 linku. Zajimave, ze to vubec probehlo. Mozna ty linky vybiral nejaky admin a snazil se naplnit rozpocet a proste tam dal vse co se dalo?

Ta stranka neni nijak vyjimecna. Mam tam pouze PR 4 coz neni zadny zazrak. Jeden link stoji $25 /mesic. Zajimalo by me kolik takovych linku nakoupili. Myslim, ze hodne.

UPDATE: Tak tady je mozne vysvetleni. Prodeje softwaru TurboTax nesplnily ocekavani a akcie firmy Intuit se propadly o 8.3%. Nejvetsimi konkurenty jsou HR Block a TaxAct, kteri jsou ve vysledcich Google nad Intuitem… Verim, ze hledaji kazdou moznost jak to jeste napravit.

Kdo predpovi co se stane s ekonomikou v USA a trhem nemovitosti

Vcera jsem mel zajimavy telefonni rozhovor o situaci na trhu s nemovitostmi v Las Vegas. Napsal jsem totiz komentar k jednomu clanku na blogu BusinessWeek Online. (Bohuzel tam maji nofollow na odkazy, takze zadny uzitecny link):-)

Vzapeti mi zavolal jeden z redaktoru a chtel to cele probrat vice do detailu. Docela me ten telefonat prekvapil, ale byl to zajimavy rozhovor.

V USA se ted hodne lidi dohaduje co se vlastne stane s ekonomikou a realitami. Jak moc velky propad se muze stat. Nebo jestli vubec bude nejaky propad. Na predpovezeni techto trendu se da vydelat strasne moc penez. Kazdy by chtel vedet co se stane. A vsechno souvisi se vsim. Kdyz je dostatek pracovnich mist (nebo jejich rust) tak nemovitosti vetsinou moc neklesnou (i kdyz treba vyrostly az moc v poslednich par letech).

Kazde mesto na tom muze byt trosku jinak. Treba v Las Vegas je pracovnich mist hodne a stale nabidka roste. Neuveritelne se stavi. Buduje se velke mnozstvi novych projektu jako treba CityCenter za 7 miliard dolaru. Znamena to, ze v Las Vegas to uz vice neklesne? Treba domy se ted prodavaji za $150-$200 sq. foot, ale muzete najit uplne novy dum za $130 (od agresivniho developera co chce prodat). Jestlize trh zacne rust tak z $130 bude za chvilku $200 mozna jeste vice.

Kde se da koupit dum za mene penez nez auto?

Zajimavy clanek z Reuters, ktery vysel na Yahoo News. Kvuli velkemu propousteni zamestnancu americkych automobilek, ktere jsou hlavne koncentrovany v Detroitu, doslo k velkemu propadu cen nemovitosti. Clanek popisuje moznost si koupit dum treba za $29,000 nebo popisuje transakce kdy nekdo kouil dum za $7,000 nebo $1,300.

Ceny nemovitosti jsou velmi spojene s tim jak funguje ekonomika v dane oblasti. Jestli ze je dostatek pracovnich mist tak jsou ceny nahoru. Kdyz se propousti tak lide nemohou platit hypoteky a o domy prichazeji. Pak jdou ceny dolu.

V Kalifornii takto vyrazne klesly ceny v roce 1990-1991. Od te doby jsou ty ceny min. na dvojnasobku. Tehdy se take hodne propoustelo (zbrojni prumysl, Boeing, apod.).

Clanek taky zminuje ze hlavne jde o “holding power”. Lide co si muzou dovolit neco koupit a bez problemu drzet 5-7 let (splacet hypoteky) maji obrovskou sanci hodne vydelat. Ne par procent rocne, ale treba mnohonasobne navysit hodnotu. Otazkou je jen kolik let to bude trvat nez se ta ekonomika v Detroitu zlepsi.

Diky za spatne optimalizovane SEO weby

Muj business je postaven na SEO. Povazuji to za nejlevnejsi zpusob jak ziskat zakazniky, ktery funguje spolehlive a dlouhodobe. Dnes mi prisla nabidka emailem na novy projekt na prodej bytu (condominiums) v Las Vegas. Projekt se jmenuje Verge a tady je jejich web:

www.vergeliving.com

Jsem vdecny, ze je stale hodne ruznych web designeru, kteri takto vytvareji weby. Diky nim je to tak jednoduche a businessu se dari. Uz ta homepage stoji za to, od titulku po text. Tento projekt ma na starosti jedna z nejvetsich realitnich firem Prudential.